Explore Japan with this app, offering a variety of one-day tours along with a user-friendly booking process and interface.
Client : travelers in japan including Taiwan & Hong Kong Malaya Singapore
Sector : tourism industry
My role : product Management, User research, UI & UX design
Project date : from Aug. 2021
Background
NITI NITI is based in Tokyo, and its primary business focuses on offering B2B inbound one-day sightseeing tours in collaboration with other travel agencies across Taiwan, Japan, and Hong Kong. In 2020, the company began preparations to expand its operations from B2B to B2C. A platform was built in 2020, but due to various issues, the project faced interruptions. As a result, the owners have decided to rebuild their B2C service.
Design process
Original problems of NITI NITI platformFeedback from user testing
- Old-school design
- No corresponding application- No using guild
User research again
- Focus on our clients : original B2B customers and potential users.
- Confirm client’s detail , such as spending habits, frequency of traveling Japan and usage rate of other traveling services.
Competitive analysis
According to user research, our rivals will be Jalan and Rakuten Travel ( Japan ) KKDAY ( Taiwan ) Ctrip ( China ), Asia Miles and Klook ( Hong Kong )
DDifficulty at the beginning
There are only two people in this project, a administrator and me. Veterans of these company with few technological knowledge.
About budget
They were going to establish an application only without a renew platform comparing.
Action for new product
Conducting a workshop on the construction of a B2C service (inviting tour guilds to attend and receiving feedback from our clients directly).
Define pain point and user request from several complaints.
Investigating products that are similar to those in the tourism industry, such as hotel booking systems or restaurant booking systems.
Our Solution
- Use keywords and tags to help users easily find their ideal trips.
- Simplify the payment process for a smoother experience.
- Highlight the navigation bar for better accessibility.
- Clearly indicate the status of each trip, such as "Ready to Go" or "Completed."
